It’s a good time to shop for grills as well. Retailers are making room for back-to-school items at this time of year and putting summer merchandise like swimwear on sale. Here is your BBB guide to the second half of the year’s sale promotions: The practice continues and consumers continue to benefit by watching for the different sale seasons through the calendar year. When an advertised claim is brought into question before the BBB, the program helps correct the accuracy of claims and bolsters the trust that is so necessary.įor decades, seasonal sales have been promoted through advertisements. That’s why BBB’s “Advertising Review” program serves an important function toward increased marketplace trust. That confidence translates to increased sales and to an improved reputation for that business.Īd watching guides consumers to better dealsĪdvertising is a vital part of the communication between business and consumer. When marketplace trust increases, consumers know that they can have confidence in what a business advertises.
The “Better” part of the name “Better Business Bureau” is a signpost directing consumers to those businesses that utilize best practices, which build trust. Absence of trust leads to the deterioration of the business relationship.
It’s not difficult to see why: Without trust both consumers and businesses lose. At the heart of the Better Business Bureau’s mission is the idea of advancing marketplace trust.
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